How We Helped Baitulmaal Generate Over 200,000 Views and $1,000 in Monthly Recurring Donations in Just One Month

Baitulmaal, a global humanitarian organization, faced a common challenge for nonprofits: effectively showcasing their impactful work in remote areas to a broader audience. Their initiatives in Kenya, including clean water projects and an orphanage program, were making a significant difference, but the lack of compelling content limited their ability to connect emotionally with potential supporters and amplify their message.

Happy Productions stepped in to address this gap by leveraging our global community of 20,000 expert content creators. We identified and partnered with creators located in Kenya who had the skills and local access to capture Baitulmaal’s transformative work. These creators documented the organization's efforts in areas that even Baitulmaal’s own team struggled to reach, highlighting the profound impact of their clean water initiatives and support for orphans.

Through our targeted campaign, we produced authentic and emotionally resonant content that brought Baitulmaal’s mission to life. By employing viral social media strategies tailored for nonprofits, the campaign reached over 200,000 viewers within just one month. This exposure translated into $1,000 in monthly recurring donations, demonstrating the power of impactful storytelling in nonprofit marketing.

By creating compelling visuals that resonated with audiences, we turned passive viewers into committed donors. This collaboration showcased how strategic content creation and innovative social media approaches can amplify a nonprofit’s message while keeping costs low, helping Baitulmaal expand their reach and continue their critical work.