Turn Your Nonprofit’s Story Into Donor Growth
Unlimited-request video production and social strategy for nonprofits, powered by the same platform that reaches 200 million people a year.
Real Missions Reaching Real People
Three nonprofits, three problems every development director will recognize, and what changed once the stories were on camera.
A year-end appeal on the calendar and a Gen Z audience that mail and TV had never reached.
Short-form stories of CMN families and staff, built for TikTok and pushed through our Are You Happy channels as well as theirs.
A 1.4-million-member service organization whose best stories were happening on three continents at once, with no single crew able to be there.
Creators from our network filmed Lions volunteers in Melbourne, Turkey and Kosovo, and we cut every story for social as one campaign.
Eunie’s Buddies pairs experienced parents with new parents of children with IDD, but the program needed mentors and mentees, and its ads cost too much per lead.
Real family stories cut from footage they already had, under one line, “We See You”, plus a supporter-led UGC campaign with 32 submitted videos.
“We’re living in a world where video is king. And we can’t just up and travel to get the content that we need. Happy Productions was an answered prayer that fell in our lap.”
What our partners say.
You’ve read testimonials the agency wrote for itself. These aren’t those — copied straight out of Slack, text and LinkedIn, exactly as they came in.
Your Cause, Amplified
Never Lose a Donor Again
73% of recurring donors say visual proof of impact drives their continued giving. We build the video systems that deliver it.
Video Strategy
A donor-stewardship strategist plans every video around retention, not just reach.
Unlimited Videos
Request 100+ short-form cuts or 10+ long-form films from one partnership. No per-video fees.
Increase Retention
Visual proof of impact is the #1 reason recurring donors keep giving. We deliver it every month.
Grow Following
The same playbook that grew Are You Happy to 5M+ followers, applied to your channels.
Record Anywhere
20,000+ vetted creators film your programs anywhere in the world, from South Dakota to South Sudan.
Capacity Add
Give your one-person marketing team their time back. We handle filming, editing and delivery.
Answer Four Questions. Get Your Plan by Tomorrow.
Tell us what you need filmed, how often, and who is handling it now. We'll email back what we'd shoot for you and how that compares to hiring an agency or a full-time videographer. No call. No pitch. No pressure.
How many videos do you need each month?
Count everything: social clips, donor thank-yous, impact stories, event recaps.
Where do your stories happen?
Programs, events, beneficiaries, partners on the ground.
What do you need made?
Pick everything that applies. In our model they all come out of the same partnership.
How are you making video today?
This sets the column we compare you against.
Where should we send your plan?
You'll get what we'd film for you, how often, and how it compares to an agency or a hire. No sales call, and we reply within one business day.
Your plan is on its way.
We'll email your plan within one business day.
We don’t just make your video. We already have the audience.
Happy Productions grew out of Are You Happy — a street-interview series that started with one question asked to strangers. It became one of the largest feel-good platforms on social, and our nonprofit partners get featured on it. That is the part an agency cannot sell you.
Questions Nonprofits Ask Us
Straight answers to what development directors and comms leads want to know before they book a call.
It depends on what you need — how much you film, where your programs are, and how often you need new work. Answer four questions and we'll email you the plan that fits your calendar and your team, and how it compares to hiring an agency or a full-time videographer. No sales call to find out.
Keep them. We’re the production and editing capacity behind them. Your marketing lead sets the goals and owns the calendar; we film anywhere in the world, cut every version they ask for and hand back finished, post-ready videos. Most of our partners are one-person marketing teams who finally get to do the strategy part of their job.
Most partners work with us on a 12-month partnership, because donor retention is built over a year of stories, not one campaign. If you need a single production, an event or edit-only work, we have project-based options too. Tell us your situation and we’ll recommend the lighter option if that’s the right fit.
Fast enough for the campaign you’re planning. After a shoot, every version you request comes from the same footage, so there’s no re-briefing, no new crew and no new quote, and edits from footage you already own move faster still. Tell us your deadline and we’ll tell you honestly what’s possible.
No. Our network of 20,000+ vetted creators means we film your programs wherever they happen, with consistent quality and one team managing all of it. Your staff just points us at the story.
One production shouldn’t mean one video. From a single shoot, or from footage you already have, you can request as many edits as your team can use: social clips, a long-form documentary, fundraising asks, impact-report segments and captioned versions for every platform. Partners asking for 100+ short-form videos is normal.
Both. Your content runs on your channels and can be featured on ours. The Are You Happy platform has 5M+ followers and reaches 200 million people a year, and we share it with our nonprofit partners.
Your story is already worth telling. Let’s make it grow your donors.
Get a real number in two minutes, or talk to a strategist about your next campaign. Either way, you’ll leave knowing exactly what video can do for your mission.
