The National Eating Disorders Association (NEDA) is the leading U.S. nonprofit organization dedicated to supporting individuals and families affected by eating disorders. NEDA raises awareness, provides resources, and advocates for prevention, cures, and access to quality care.

NEDA aimed to increase awareness and drive participation in their Milwaukee NEDA Walk, a community event designed to raise funds and foster conversations about body image and mental health. The specific goals were to boost event visibility, encourage registrations, and meet a fundraising target to support ongoing programs and services.

Happy Productions partnered with NEDA to enhance the Milwaukee NEDA Walk’s outreach through compelling storytelling. Leveraging our extensive content creator network, we captured the essence of the event and shared it across social media platforms. This approach aimed to engage a broader audience, highlighting personal stories and the community’s commitment to addressing eating disorders.

The campaign saw great success! The event-related content got 195,000 views in the first week! The Milwaukee Walk registered 140 participants, and the event raised over $14,000 with contributions continuing to grow, directly supporting NEDA’s programs and services. This campaign demonstrated the power of strategic storytelling and digital engagement in mobilizing communities and generating support for mental health initiatives.