Happy Productions Drives 195,000 Views and $14,000 in Donations for National Eating Disorder Association’s Milwaukee Walk

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Client
National Eating Disorder Association
Release Date
October 25, 2024

Happy Productions partnered with the National Eating Disorder Association (NEDA) to ignite important conversations about body image and mental health. By leveraging our extensive content creator network, we supported NEDA’s Milwaukee walk, capturing the essence of the event and amplifying its impact across social media platforms.

Our team documented the walk through compelling storytelling, featuring participants, advocates, and NEDA staff sharing their personal connections to the cause. These authentic stories highlighted the importance of NEDA’s work in supporting individuals affected by eating disorders while fostering a sense of community and shared purpose.

Within just one week of launching the campaign, our efforts generated an impressive 195,000 views on social media, significantly boosting awareness around NEDA’s mission. The Milwaukee walk itself saw a remarkable turnout, with 140 participants registering for the event and over $14,000 raised to support NEDA’s programs and initiatives. Donations continued to climb even after the event, reflecting the strong engagement driven by our campaign.

By combining the power of video storytelling with targeted social media strategies, we helped amplify NEDA’s message and inspire action. This collaboration not only increased visibility for NEDA but also underscored the vital role of nonprofit marketing in driving meaningful change for critical issues like mental health and body image awareness.

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