How We Helped DKMS Register Over 1,350 Potential Stem Cell Donors in Just 3 Months

When DKMS sought to expand their donor registry and raise awareness in the fight against blood cancer, they partnered with Happy Productions to create a campaign that moved people to action. Through attending events, visiting patients in their homes, and creating compelling interviews, we were able to inspire over 1,350 new potential stem cell donors in just three months.

One of the most powerful moments in the campaign came from a heartwarming story featuring Carly Joseph, a patient whose journey inspired 948 new registrations. Additionally, an emotional interview between Nick and Elijah, a stem cell donor and recipient, drove over 250 registrations on its own. These stories connected deeply with audiences, proving the immense power of personal stories in motivating life-saving action.

This milestone is a testament to the impact of thoughtful, story-driven content. By engaging people on a personal level, we helped DKMS make a significant step forward in the fight against blood cancer, while growing their community of potential donors​.