Happy Productions teamed up with Junior Achievement to tell the inspiring stories behind their life-changing programs by leveraging our content creator network. We filmed in Cleveland, where we met with their dedicated staff, and in Pittsburgh, where we interviewed teachers, students—both current and alumni—and additional staff members.
Our greatest achievement in this campaign has been bringing to life the genuine passion and commitment of Junior Achievement’s staff. Through our videos, audiences could see firsthand how deeply every individual in the Cleveland office cares about the organization’s mission and how they are building meaningful relationships with the students in their programs. The content resonated with viewers, emphasizing the authentic connection and the real impact Junior Achievement is making in shaping future leaders.
This storytelling approach not only engaged the audience but also reinforced Junior Achievement’s reputation as an organization that truly invests in the success and well-being of its students.