How We Helped Search for Common Ground Document Global Impact Across Five Continents

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Client
Search for Common Ground
Release Date
October 25, 2024

When Search for Common Ground needed to showcase their worldwide peace-building efforts, they turned to Happy Productions to capture the heart of their mission. Using our network of 20,000 content creators, we documented their critical work in countries like Mexico, Kenya, and South Sudan. These were regions where their team couldn’t always be on the ground, but our creators were there, capturing stories that would otherwise go untold. From the vibrant streets of Washington D.C. for International Peace Day to remote areas in Africa, our creators made their impact visible to a global audience.

This collaboration led to engaging video content across various platforms, helping Search for Common Ground reach audiences they hadn’t connected with before. The ability to document in-person events and remote projects allowed them to deepen their relationship with their supporters and highlight their work in real-time. By the end of the campaign, Search for Common Ground had reached hundreds of thousands of people with authentic, impactful content that resonated across the world. This was something they couldn’t have achieved without our decentralized and skilled creator community, bringing real stories of peace to life.

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