Navigating the Mental Toll of Cancer with Flatwater: A Conversation with Chiara Moore
Cancer affects not only the individual diagnosed but also their family, friends, and entire support network. While much focus is placed on treatment and finding a cure, the emotional and psychological impact often takes a backseat. That’s where Flatwater Foundation steps in. In our latest podcast episode, we had the pleasure of speaking with Chiara Moore, CMO of Flatwater, about the organization’s mission and the impact it has on those affected by cancer.
The Journey to Flatwater
Chiara’s journey with Flatwater is deeply personal. She lost her father to lung cancer in 2009, and shortly after, she met Mark Garza, the founder of Flatwater, whose own father was battling cancer. Their shared experience forged a bond that ultimately led Chiara to become involved with the nonprofit.
Mark’s idea for Dam That Cancer, Flatwater’s premier fundraising event, stemmed from his own coping mechanism—standup paddleboarding. The event challenges participants to paddle 21 miles from Mansfield Dam to Lake Austin Dam, symbolizing the endurance required to navigate a cancer diagnosis.
For Chiara, the water held a special significance, reminding her of the time spent with her father. She initially joined Flatwater as a board member, participating in the event annually while living in New York. In December of last year, she transitioned into a full-time role to help expand Flatwater’s reach.
Why Mental Health Matters in Cancer Care
The organization covers the cost of mental health therapy for individuals and families affected by cancer. While there are many charities focused on curing cancer, few address the emotional and psychological toll it takes on patients and loved ones. Therapy can be crucial, but cancer treatments are expensive, making mental health support an afterthought for many.
Chiara shared a touching story of a woman she met at a South by Southwest event. While standing in line, someone overheard her talking about Flatwater and introduced themselves as a program participant. This woman’s husband had been diagnosed with advanced leukemia and underwent intense radiation therapy. Flatwater was able to provide therapy for her and her children—an essential resource that helped them process and navigate their new reality. This chance encounter reaffirmed the importance of the work Flatwater does.
The Events That Make It All Possible
Flatwater’s ability to provide mental health therapy comes from its strong community of fundraisers and supporters. Their main event, Dam That Cancer, takes place annually in Austin, Texas, and applications sell out every year. This year’s event is scheduled for September 16, with 240 paddlers taking on the 21-mile challenge.
Additionally, Flatwater hosts expedition paddles to raise funds. In a few weeks, a team will head to Lake Powell, where they will paddle 40 miles over two days, having already raised $130,000 to cover therapy costs. The organization has also held paddles in Iceland, the Netherlands, and Vancouver Island, pushing participants both physically and mentally while reinforcing the importance of mental resilience.
How You Can Support Flatwater
For those who want to get involved but aren’t into endurance paddling, Flatwater recently relaunched its Mental Health Club, a recurring donation program. Members help provide ongoing therapy for families dealing with cancer and, as a bonus, receive a free Mental Health Club t-shirt when signing up in May (Mental Health Awareness Month). Members also get 15% off all Flatwater merchandise, which helps further support the cause.
If you’re looking for a way to make an impact, whether through donations, participating in Dam That Cancer, or simply spreading awareness, Flatwater offers many ways to contribute.
Final Thoughts
Cancer is a battle that extends beyond the physical, and mental health care is a crucial piece of the journey. Organizations like Flatwater are ensuring that families and individuals get the support they need without financial barriers.
To learn more, support the cause, or sign up for events, visit Flatwater.org.