How We Helped Baitulmaal Generate Over 200,000 Views and $1,000 in Monthly Recurring Donations in Just One Month

Baitulmaal, a global humanitarian organization, faced a challenge many nonprofits encounter: reaching remote areas and creating content that resonates with a broader audience. Their efforts in Kenya, particularly around clean water initiatives and an orphanage project, were critical, but they lacked the means to showcase their impact effectively.

Happy Productions stepped in, leveraging our community of 20,000 expert content creators from around the globe. We tapped into our network, specifically those creators located in Kenya, to capture Baitulmaal’s life-changing work on the ground. These creators were able to document the impact in places that even Baitulmaal’s own team couldn't reach.

Within one month, our campaign generated over 200,000 views and $1,000 in monthly recurring donations. By crafting content that connected emotionally with viewers and utilizing viral social media strategies, we amplified Baitulmaal’s message, turning viewers into committed donors—all at a low cost to the organization.