Happy Productions Amplifies Voices of Exonerees, Driving 228,000 Views in Two Weeks for Innocence Project

Happy Productions partnered with the Innocence Project to highlight the critical need for criminal justice reform in America. Using our expansive content creator network, we filmed in Florida, Pennsylvania, and New York, producing powerful content that not only showcased the professional expertise of the Innocence Project staff but also gave a platform to exonerees whose lives have been transformed by the organization’s efforts.

Our campaign provided a comprehensive look at the flaws in the criminal justice system by sharing both expert insights and real-life stories from exonerees who had been wrongfully convicted. Through social media videos, we illustrated the profound impact the Innocence Project has had on these individuals' lives, fostering deeper understanding and engagement with this important issue.

In less than two weeks, these videos garnered 228,000 views, bringing national attention to the cause and advancing the conversation about justice reform. Our storytelling approach helped bring the stories of exonerees to the forefront, giving them a voice and reinforcing the need for systemic change.