How We Helped KIND Reach 200,000 People Per Month with a Strategic Social Media Campaign Showcasing Their Impact

Kids In Need of Defense (KIND) partnered with Happy Productions to elevate their mission of protecting migrant children’s rights. Through a strategic social media campaign, we focused on sharing the compelling stories of the lawyers directly involved in KIND’s work. By conducting insightful, interview-style videos with these legal professionals, we created content that resonated deeply with KIND’s audience, showcasing the critical role they play in providing high-quality legal representation for children.

The content was designed to be both informative and engaging, optimized for social media platforms to connect with a broader audience. Our campaign helped KIND achieve remarkable reach, connecting with 200,000 people per month, significantly increasing awareness of their mission and the importance of their work.

Through these efforts, we helped KIND continue advocating for children's rights and expand their influence, ensuring their mission reached thousands of new supporters every month​.